Your privacy is important to us. This Privacy Policy explains how [Website Name] (“we”, “us”, or “our”) collects, uses, discloses, and safeguards your personal information when you use our website, attend breathwork events, or purchase our products or services. It also sets out your rights and choices concerning your data. By using our site, you agree to this policy.
1. Information We Collect
We may collect information provided directly by you and automatically through your use of our website. This includes:
- Personal Details: Name, email, address, phone number, and, where necessary, relevant health or wellbeing information (with your explicit consent).
- Transaction Data: Billing and shipping information. Payments are processed securely through third-party providers; we do not store credit card details.
- Account and Communication Data: Preferences, feedback, communications, subscriptions, and survey responses.
- Device and Technical Data: IP address, browser type, operating system, device identifiers, pages viewed, navigation paths, and time spent on site.
- Cookies and Analytics Data: See Cookies and Google Analytics.
2. How We Use Your Information
We use your information to:
- Process bookings, purchases, and event registrations.
- Communicate with you regarding your sessions, updates, or customer service requests.
- Send newsletters, marketing, and promotional materials if you have opted in.
- Improve and tailor our website, products, and services.
- Monitor site usage, security, and to resolve technical issues.
- Meet legal or regulatory obligations.
We will not use your data for automated decision-making or profiling.
3. Special Category (Sensitive) Data
Some information we collect may be considered “special category” or sensitive personal data under applicable privacy laws, specifically information relating to your physical or mental health, wellbeing, or any medical conditions. This information is collected solely for the purpose of ensuring your safety and suitability for participation in breathwork sessions, and to allow us to tailor our sessions or offer modifications where required.
Legal Basis for Processing:
We process sensitive (special category) data only with your explicit consent in accordance with Article 9(2)(a) of the GDPR (and UK GDPR). You have the right to withdraw your consent at any time, but if you do so, we may not be able to allow you to participate in certain activities or sessions where this information is required for safety.
How Your Sensitive Data Is Handled:
- This data is kept strictly confidential and is only accessed by relevant facilitators or staff, or by medical professionals if required in an emergency.
- It will not be shared with third parties except where required by law or in emergency situations involving your health or safety.
- We retain this information only as long as necessary for the relevant session or in accordance with applicable laws.
- We take additional measures to safeguard this sensitive information in line with legal requirements.
4. Legal Basis for Processing
We collect and use your information only when:
- Necessary for fulfilling a contract (e.g., when you purchase a product or sign up for an event).
- You have given explicit consent (e.g., for marketing or health-related data).
- Required to comply with legal obligations.
- For our legitimate interests (e.g., site analytics, improving services), provided your rights are not overridden.
5. Sharing and Disclosure
We do not sell or rent your personal data. We only share your information:
- With trusted third-party vendors (e.g., payment processors, newsletter tools) who help us provide our services and who are contractually bound to keep your information confidential.
- When legally required (e.g. in response to official requests, to comply with law or protect our rights).
- If you provide information for delivery to another recipient (e.g., sending a gift), we use that information solely for that transaction.
- In connection with a business transfer, merger or acquisition, in which case you will be notified of any changes.
6. International Transfers
Your information may be stored or processed outside your country, including in the UK and the European Economic Area (EEA). We implement safeguards as required by applicable law to ensure your data remains protected.
7. Your Rights & Choices
You have rights over your personal information, including the right to:
- Access or obtain a copy of your data.
- Correct, update, or delete your data (subject to legal exceptions).
- Withdraw consent for processing where consent is relied upon.
- Object to or restrict our processing.
- Unsubscribe from marketing communications at any time via the “unsubscribe” link or by emailing endeepenment@gmail.com.
To exercise these rights, contact us at
endeepenment@gmail.com.
8. Data Security and Retention
We use industry-standard security measures to protect your data from loss, misuse, or unauthorised access. Access to your personal data is limited to authorised personnel and service providers.
We retain your data only as long as necessary for the purposes stated, or as required by law. When your data is no longer required, we delete or anonymise it.
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Enable site functionality
- Analyse website usage
- Customise user experience
You can manage cookie preferences in your browser settings. Some features may not function properly without cookies. For more details, see our Cookie Policy.
10. Google Analytics
We use Google Analytics to analyse website usage. Google Analytics processes only anonymised IP addresses (using “_anonymizeIp()” in the EEA) and does not combine this information with other data. You can opt out by:
For more information, see
Google’s privacy policy.
11. Third-Party Services & Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices or content; we encourage you to review their privacy notices before providing them with your information.
12. Children’s Privacy
Our services are directed at adults. We do not knowingly collect personal information from children under 18. If you are under 18, please do not use our site without parental/guardian consent.
13. Changes to this Privacy Policy
We may update this policy from time to time. Material changes will be posted on this page and/or communicated to you where appropriate. Please review this policy regularly.
14. Questions, Concerns, or Requests
If you have any questions about this policy, would like to access, correct, or delete your data, or have a privacy concern or complaint, please email us at
endeepenment@gmail.com.